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Donate today and enter to win the Purple Purse

What does a purple purse have to do with domestic violence and how can you get one?


The purple purse is the logo used by the Allstate Foundations program; the color purple represents domestic violence and the purse represents financial empowerment. 1 in 4 women and 1 in 6 men experience domestic violence in the United States and one of the main reasons they cannot leave their abusive partner, is financial abuse. The abusive partner controls the money, making it difficult for the victim to leave or causing them to return to the situation.


The Allstate Foundation has been committed to ending domestic violence through financial empowerment since 2005. They have partnered with many resources programs around the country, including Family Support Services of West Central Indiana. The goal is to educate young people about unhealthy relationships, so they can avoid ever being in one. As well as helping survivors with the education and resources they need to be independent again.


To show their commitment to ending Domestic Violence and helping victims feel financially empowered, Allstate Foundation partners with select designers every year, creating a limited edition purple purse. This year, in partnership with Greencastle Allstate Agent, Matthew Welker and Allstate Representative Sally Fowler (who serves as the FSSWCI Financial Empowerment Educator), Family Support Services of West Central Indiana will be hosting an opportunity for you to win 1 of 2 Purple Purses available. 


October is Domestic Violence Awareness Month, and this month for every donation received of $10.00 or more, you will be entered into the drawing to win.  For every gift over $10.00, you will receive an additional entry at each $10.00 increment, for example, $10 = 1 entry, $20 = 2 entries, $100 = 10 entries.  In addition if you sign up for recurring monthly donations you will receive 1 additional entry. 


Donations are accepted year-round. However, in order to be eligible for the purple purse drawing, your donation must be received by October 21.


If you would like to donate you can visit, mail or deliver payment to FSSWCI, Attn: Purple Purse, 16 South Jackson Street, Greencastle, IN 46135.  For questions, please call 765-653-4820, extension 101.