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Britt's Blooming Boutique continues to thrive

It has been an amazing couple of years for Brittany Overshiner. 

The owner of Britt's Blooming Boutique has seen her business grow from her living room to a thriving store in downtown Greencastle. She has been named one of the state's Top 100 entrepreneurs by the IEDC. And, she continues to honor her mother through her clothing boutique business. 

In other words, it has been business as usual for Overshiner the last few years, who continues to make things happen at Britt's Blooming Boutique, 21 S. Indiana St., Greencastle. 

"I started out doing Facebook Live sales out of my front room, and I quickly realized I needed more space and bought a "she shed." It was a small, Amish built cabin and it worked for about eight months and I outgrew it. During that time, I bought a small trailer to travel and do vendor events, and we were busting at the seams and decided to upgrade the building. I bought a 16x40 lofted cabin that sat at our property and it became our shop. This is really where I started building relationships with customers and it gave them a 1-on-1 shopping experience," Overshiner said. 
It was at this time that her business really took off, as she visited a First Friday event in Greencastle. 

"I got information about a location that was going to be available and I checked into it, and that is our new location. My boutique represents women of all shapes and sizes. We carry xsmall to 3x and denim sizes 0 to 24. My boutique represents body positivity and empowering women to be confident and comfortable in their own skin," Overshiner said. 

Being recognized by the IEDC was something that Overshiner said "blew her mind."

"It feels unreal. It definitely blew my mind and is really cool to think that I was being recognized in the Top 100 entrepreneurs of Indiana. I feel super blessed and grateful," Overshiner said. 

The success has been very sweet for Overshiner, who continues to honor her mother, who owned Griffin Laundry Services before passing away to cancer almost four years ago. 

"My mom is my biggest inspiration. She was my biggest supporter, and she made me believe I could do anything I wanted to do. She is very important to me with this business. She is the one who tried to get me to do it for a very long time, and I kept making excuses. When she passed away, I realized I had no more excuses. Life is too short, so I am going to go for it. I feel like the store is in honor of her. Everything I do success wise is in honor of her," Overshiner said.

And, she gets an opportunity to be an inspiration to her own daughter.  

"It is so special in my own way and my daughter and mom are very close. For my daughter, she knows how special this is for me for my mom. I can continue to show my daughter this is what dreams are made of. You have to work hard and you have to put the time, effort and sacrifices in to make your dream come true, but if you do and do it like you should, your dreams will come true. Definitely, a huge part of everything that I do is for my mom and daughter," Overshiner admitted.

This year, Overshiner kicked off a huge addition to her shop, Britt's Buddies, which are plush animals that can be stuffed and dressed. 

"Britt's Buddies is something that I think is super cool and a great experience. The response has been pretty amazing. We had quite a few families when we rolled it out and there was a weather issue. To see people trek through the cold and the snow, it did mean a lot to me. I do feel like the response has been great and is something that is really cool to offer our local community," she said. 

In addition, she admits there are more things on the horizon, and she has recently expanded her business into neighboring Brazil. 

"I am excited to be on the Main Street Board and do some cool things with them. We will be doing a lot of events again this year. I am really excited to expand into Brazil, and that is pretty cool," Overshiner said. 

She said she loves Greencastle and has met many people after moving downtown. 

"I moved downtown confidently knowing it is a great location. I feel very blessed and very special to have a location downtown for my business because of a few things. Main Street is going to be doing some amazing things and have been super supportive. I love the atmosphere. I love the hustle and bustle and how there's so many cool things to do in a few blocks of walking. It is very special. This community is amazing, and I am so grateful to be a part of it. I am excited to see what the next couple of years is going to look like downtown. The Chamber is doing amazing things and is very supportive of what the businesses are doing. I think this year is going to be fantastic and downtown is only going to get better, brighter, more fun and cooler, and I can't wait for it," Overshiner said. 

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